Portman’s Amsterdam Walk Redevelopment Moves Forward in Atlanta

Atlanta News Mellanda Reese April 23, 2025

 

Just catching up? I broke this down in under 2 minutes—watch the quick video above, then dive into the full details below.

 

City Council Approves Land Use Change for Major BeltLine Project

Atlanta City Council has approved a crucial land use amendment that clears the path for Portman Holdings’ ambitious redevelopment of Amsterdam Walk. The 11-acre site, located between Piedmont Park and the BeltLine, will undergo a full transformation into a high-density, mixed-use community.

This decision marks a major milestone in reshaping one of Midtown’s most recognizable retail pockets into a vibrant residential and commercial hub.

1,100 Apartments Planned—With Affordable Housing Included

Portman’s proposal includes up to 1,100 apartment units, offering a mix of market-rate and below-market rentals. The affordable housing component helps meet city guidelines for projects located near the BeltLine. These units will provide relief in an area where rising costs have pushed many residents further out.

The development also features 150,000 square feet of commercial space, blending retail, restaurants, and service providers in a highly walkable setting.

Discounted Retail Space to Support Local Businesses

To support a diverse tenant mix, a portion of the retail space will lease at discounted rates. Mike Greene, Portman’s senior vice president of development, shared that commercial rents would range from $18 to $24 per square foot for select spaces—lower than typical rates in the area.

This pricing strategy is designed to attract small businesses and help retain local character amid new construction.

Controversy and Community Concerns Still Linger

Not everyone is on board. While the project fits the city’s growth vision, nearby residents have expressed concerns. They worry about increased traffic, the loss of the area’s quirky personality, and how the density will affect daily life.

Supporters argue the site’s location—walking distance to MARTA and directly adjacent to the BeltLine—makes it ideal for smart, urban infill. Adding housing near transit helps reduce dependence on cars and supports more sustainable growth.

Transforming an Atlanta Landmark Into a Connected Community

Once known for its eclectic mix of gyms, boutiques, and creative studios, Amsterdam Walk is about to become a live-work-play destination. Portman’s plan prioritizes pedestrian access, wide sidewalks, green space, and BeltLine connectivity.

The goal? To create a seamless extension of the urban fabric, where residents can dine, shop, work, and relax—all within walking distance of home.

A New Standard for Mixed-Use Development in Atlanta

Portman’s approach goes beyond simply meeting code. It reflects a larger trend in urban development: prioritizing livability, accessibility, and inclusive design.

As Atlanta grapples with growth, projects like this set the tone. They combine density with intentionality, creating neighborhoods that serve a broader demographic while supporting economic diversity.

Next Steps and Timeline for the Project

Now that the land use change has passed, Portman will begin the rezoning and entitlement process. Once approved, construction is expected to start in 2026.

Residents, business owners, and city leaders will continue to weigh in as the plans evolve. But the momentum is clear: Amsterdam Walk is on track to become one of Atlanta’s most exciting redevelopments—a blend of new energy, smart planning, and the city’s ever-growing need for housing near its core.

 

Ready to Start Your Journey?

When you choose to work with Mellanda Reese, you’re not just hiring a real estate agent; you’re partnering with a dedicated professional who prioritizes your goals. With a wealth of experience, innovative strategies, and a passion for helping clients, we ensure a seamless and rewarding experience from start to finish.